Brand Ranking
Xếp hạng các thương hiệu nổi bật trên social media được cập nhật hàng tháng trên từng ngành hàng. Số liệu trong BXH được thống kê từ công cụ SocialHeat của YouNet Media. Hãy chọn filter ngành hàng, tháng và YMI Score để xem kết quả bảng xếp hạng.
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By Monthly
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By Yearly
| Growth | Rank | Brand | Brand name | Ngành hàng | Thời gian | Brand Mention Score | Sentiment Score | Buzz Score | Audience Scale Score | YMI Score | YMI Rank | Growth' |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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 |
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Shopee | E-commerce | Aug 2023 | 241.5 | 70 | 99 | 99.0 | 127.4 | 1 | 0.00 |
|
 |
 |
Lazada | E-commerce | Aug 2023 | 238.0 | 72 | 96 | 96.8 | 125.9 | 2 | 0.00 |
|
 |
 |
Tiktok Shop | E-commerce | Aug 2023 | 234.5 | 78 | 94 | 94.5 | 125.4 | 3 | 0.00 |
|
 |
 |
Tiki | E-commerce | Aug 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
|
 |
 |
Sendo | E-commerce | Aug 2023 | 227.5 | 76 | 90 | 90.0 | 120.9 | 5 | 0.00 |
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|
|
Shopee | E-commerce | Jul 2023 | 241.5 | 70 | 99 | 99.0 | 127.4 | 1 | 0.00 |
|
|
|
Lazada | E-commerce | Jul 2023 | 238.0 | 72 | 96 | 96.8 | 125.9 | 2 | 0.00 |
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|
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Tiktok Shop | E-commerce | Jul 2023 | 234.5 | 78 | 94 | 94.5 | 125.4 | 3 | 0.00 |
|
|
|
Tiki | E-commerce | Jul 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
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|
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Sendo | E-commerce | Jul 2023 | 227.5 | 76 | 90 | 90.0 | 120.9 | 5 | 0.00 |
 |
|
|
Shopee | E-commerce | Jun 2023 | 241.5 | 70 | 99 | 99.0 | 127.4 | 1 | 1.00 |
 |
|
|
Lazada | E-commerce | Jun 2023 | 238.0 | 72 | 96 | 96.8 | 125.9 | 2 | -1.00 |
|
|
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Tiktok Shop | E-commerce | Jun 2023 | 234.5 | 78 | 94 | 94.5 | 125.4 | 3 | 0.00 |
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|
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Tiki | E-commerce | Jun 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
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|
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Sendo | E-commerce | Jun 2023 | 227.5 | 76 | 90 | 90.0 | 120.9 | 5 | 0.00 |
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|
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Lazada | E-commerce | May 2023 | 241.5 | 72 | 96 | 96.8 | 126.8 | 1 | 0.00 |
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|
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Shopee | E-commerce | May 2023 | 238.0 | 70 | 99 | 99.0 | 126.5 | 2 | 0.00 |
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|
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Tiktok Shop | E-commerce | May 2023 | 234.5 | 78 | 94 | 94.5 | 125.4 | 3 | 0.00 |
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Tiki | E-commerce | May 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
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|
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Sendo | E-commerce | May 2023 | 227.5 | 76 | 90 | 90.0 | 120.9 | 5 | 0.00 |
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|
|
Lazada | E-commerce | Apr 2023 | 241.5 | 72 | 96 | 96.8 | 126.8 | 1 | 1.00 |
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|
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Shopee | E-commerce | Apr 2023 | 238.0 | 70 | 99 | 99.0 | 126.5 | 2 | -1.00 |
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Tiktok Shop | E-commerce | Apr 2023 | 234.5 | 78 | 94 | 94.5 | 125.4 | 3 | 0.00 |
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Tiki | E-commerce | Apr 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
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Sendo | E-commerce | Apr 2023 | 227.5 | 76 | 90 | 90.0 | 120.9 | 5 | 0.00 |
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Shopee | E-commerce | Mar 2023 | 238.0 | 72 | 99 | 99.0 | 127.0 | 1 | 0.00 |
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Lazada | E-commerce | Mar 2023 | 241.5 | 70 | 96 | 96.8 | 126.3 | 2 | 0.00 |
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Tiktok Shop | E-commerce | Mar 2023 | 234.5 | 76 | 94 | 94.5 | 124.9 | 3 | 0.00 |
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Tiki | E-commerce | Mar 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 0.00 |
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Sendo | E-commerce | Mar 2023 | 227.5 | 78 | 90 | 90.0 | 121.4 | 5 | 0.00 |
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|
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Shopee | E-commerce | Feb 2023 | 241.5 | 70 | 99 | 99.0 | 127.4 | 1 | 0.00 |
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|
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Lazada | E-commerce | Feb 2023 | 238.0 | 72 | 96 | 96.8 | 125.9 | 2 | 0.00 |
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Tiktok Shop | E-commerce | Feb 2023 | 234.5 | 74 | 94 | 94.5 | 124.4 | 3 | 1.00 |
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Tiki | E-commerce | Feb 2023 | 231.0 | 76 | 92 | 92.3 | 122.9 | 4 | -1.00 |
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|
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Sendo | E-commerce | Feb 2023 | 227.5 | 78 | 90 | 90.0 | 121.4 | 5 | 0.00 |
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|
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Shopee | E-commerce | Jan 2023 | 241.5 | 70 | 99 | 99.0 | 127.4 | 1 | 0.00 |
|
|
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Lazada | E-commerce | Jan 2023 | 238.0 | 72 | 96 | 96.8 | 125.9 | 2 | 0.00 |
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|
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Tiki | E-commerce | Jan 2023 | 234.5 | 76 | 94 | 94.5 | 124.9 | 3 | 0.00 |
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Tiktok Shop | E-commerce | Jan 2023 | 231.0 | 74 | 92 | 92.3 | 122.4 | 4 | 1.00 |
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|
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Sendo | E-commerce | Jan 2023 | 227.5 | 78 | 90 | 90.0 | 121.4 | 5 | -1.00 |
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|
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Shopee | E-commerce | Dec 2022 | 241.5 | 165 | 78 | 43.5 | 132.0 | 1 | 0.00 |
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|
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Lazada | E-commerce | Dec 2022 | 238.0 | 171 | 76 | 42.0 | 131.8 | 2 | -1.00 |
|
|
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Tiki | E-commerce | Dec 2022 | 234.5 | 174 | 74 | 40.5 | 130.8 | 3 | 0.00 |
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|
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Sendo | E-commerce | Dec 2022 | 227.5 | 177 | 70 | 37.5 | 128.0 | 4 | 1.00 |
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|
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Tiktok Shop | E-commerce | Dec 2022 | 231.0 | 168 | 72 | 39.0 | 127.5 | 5 | -1.00 |
|
|
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Lazada | E-commerce | Nov 2022 | 241.5 | 171 | 78 | 42.0 | 132.0 | 1 | 0.00 |
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|
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Shopee | E-commerce | Nov 2022 | 238.0 | 165 | 76 | 43.5 | 132.0 | 1 | 0.00 |
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|
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Tiki | E-commerce | Nov 2022 | 231.0 | 174 | 74 | 40.5 | 129.9 | 3 | 0.00 |
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|
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Tiktok Shop | E-commerce | Nov 2022 | 234.5 | 168 | 72 | 39.0 | 128.4 | 4 | 1.00 |
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|
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Sendo | E-commerce | Nov 2022 | 227.5 | 177 | 70 | 37.5 | 128.0 | 5 | -1.00 |
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|
|
Lazada | E-commerce | Oct 2022 | 241.5 | 171 | 76 | 42.0 | 132.0 | 1 | 0.00 |
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|
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Shopee | E-commerce | Oct 2022 | 238.0 | 165 | 78 | 43.5 | 132.0 | 1 | 0.00 |
|
|
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Tiki | E-commerce | Oct 2022 | 231.0 | 174 | 74 | 40.5 | 131.0 | 3 | 0.00 |
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|
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Tiktok Shop | E-commerce | Oct 2022 | 234.5 | 168 | 72 | 39.0 | 128.0 | 4 | 0.00 |
|
|
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Sendo | E-commerce | Oct 2022 | 227.5 | 177 | 70 | 37.5 | 128.0 | 5 | 0.00 |
|
|
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Lazada | E-commerce | Sep 2022 | 241.5 | 174 | 78 | 42.0 | 133.9 | 1 | 1.00 |
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|
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Shopee | E-commerce | Sep 2022 | 238.0 | 177 | 76 | 43.5 | 133.6 | 2 | -1.00 |
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Tiki | E-commerce | Sep 2022 | 234.5 | 168 | 74 | 40.5 | 129.3 | 3 | 0.00 |
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Tiktok Shop | E-commerce | Sep 2022 | 231.0 | 165 | 72 | 39.0 | 126.8 | 4 | 0.00 |
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|
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Sendo | E-commerce | Sep 2022 | 227.5 | 171 | 70 | 37.5 | 126.5 | 5 | 0.00 |
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Shopee | E-commerce | Aug 2022 | 238.0 | 177 | 78 | 43.5 | 134.1 | 1 | 0.00 |
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Lazada | E-commerce | Aug 2022 | 241.5 | 174 | 76 | 42.0 | 133.4 | 2 | 0.00 |
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Tiki | E-commerce | Aug 2022 | 234.5 | 168 | 74 | 40.5 | 129.3 | 3 | 0.00 |
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Tiktok Shop | E-commerce | Aug 2022 | 231.0 | 165 | 72 | 39.0 | 126.8 | 4 | 0.00 |
|
|
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Sendo | E-commerce | Aug 2022 | 227.5 | 171 | 70 | 37.5 | 126.5 | 5 | 0.00 |
|
|
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Shopee | E-commerce | Jul 2022 | 241.5 | 177 | 78 | 43.5 | 135.0 | 1 | 0.00 |
|
|
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Lazada | E-commerce | Jul 2022 | 238.0 | 174 | 76 | 42.0 | 132.5 | 2 | 0.00 |
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|
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Tiki | E-commerce | Jul 2022 | 234.5 | 171 | 74 | 40.5 | 130.0 | 3 | 0.00 |
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|
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Tiktok Shop | E-commerce | Jul 2022 | 231.0 | 168 | 72 | 39.0 | 127.5 | 4 | 1.00 |
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Sendo | E-commerce | Jul 2022 | 227.5 | 168 | 70 | 37.5 | 125.8 | 5 | -1.00 |
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|
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Shopee | E-commerce | Jun 2022 | 241.5 | 177 | 78 | 43.5 | 135.0 | 1 | 0.00 |
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|
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Lazada | E-commerce | Jun 2022 | 238.0 | 177 | 76 | 42.0 | 133.3 | 2 | 0.00 |
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Tiki | E-commerce | Jun 2022 | 234.5 | 168 | 74 | 39.0 | 128.9 | 3 | 0.00 |
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Sendo | E-commerce | Jun 2022 | 231.0 | 171 | 72 | 37.5 | 127.9 | 4 | 0.00 |
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Tiktok Shop | E-commerce | Jun 2022 | 227.5 | 165 | 70 | 40.5 | 125.8 | 5 | 0.00 |
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Shopee | E-commerce | May 2022 | 241.5 | 171 | 78 | 43.5 | 133.5 | 1 | 0.00 |
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Lazada | E-commerce | May 2022 | 238.0 | 177 | 76 | 42.0 | 133.3 | 2 | 0.00 |
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Tiki | E-commerce | May 2022 | 234.5 | 168 | 74 | 40.5 | 129.3 | 3 | 0.00 |
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Sendo | E-commerce | May 2022 | 231.0 | 174 | 72 | 39.0 | 129.0 | 4 | 0.00 |
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Tiktok Shop | E-commerce | May 2022 | 227.5 | 165 | 70 | 37.5 | 125.0 | 5 | 0.00 |
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|
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Shopee | E-commerce | Apr 2022 | 241.5 | 177 | 78 | 43.5 | 135.0 | 1 | 1.00 |
|
|
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Lazada | E-commerce | Apr 2022 | 238.0 | 174 | 76 | 42.0 | 132.5 | 2 | -1.00 |
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|
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Tiki | E-commerce | Apr 2022 | 234.5 | 171 | 74 | 40.5 | 130.0 | 3 | 0.00 |
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|
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Sendo | E-commerce | Apr 2022 | 231.0 | 168 | 72 | 39.0 | 127.5 | 4 | 0.00 |
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|
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Tiktok Shop | E-commerce | Apr 2022 | 227.5 | 165 | 70 | 37.5 | 125.0 | 5 | 0.00 |
|
|
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Lazada | E-commerce | Mar 2022 | 241.5 | 174 | 78 | 42.0 | 133.9 | 1 | 0.00 |
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Shopee | E-commerce | Mar 2022 | 238.0 | 177 | 76 | 43.5 | 133.6 | 2 | -1.00 |
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Tiki | E-commerce | Mar 2022 | 234.5 | 171 | 74 | 40.5 | 130.0 | 3 | 0.00 |
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|
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Sendo | E-commerce | Mar 2022 | 231.0 | 168 | 72 | 39.0 | 127.5 | 4 | 0.00 |
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Shopee | E-commerce | Feb 2022 | 238.0 | 206 | 133 | 101.5 | 169.8 | 1 | 0.00 |
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Lazada | E-commerce | Feb 2022 | 241.5 | 203 | 136 | 98.0 | 169.8 | 1 | 1.00 |
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Tiki | E-commerce | Feb 2022 | 234.5 | 196 | 129 | 94.5 | 163.6 | 3 | 0.00 |
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Sendo | E-commerce | Feb 2022 | 231.0 | 199 | 126 | 91.0 | 161.9 | 4 | 0.00 |
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Shopee | E-commerce | Jan 2022 | 238.0 | 207 | 137 | 102.0 | 171.0 | 1 | 0.00 |
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Lazada | E-commerce | Jan 2022 | 242.0 | 207 | 133 | 98.0 | 170.0 | 2 | -1.00 |
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Tiki | E-commerce | Jan 2022 | 235.0 | 196 | 130 | 95.0 | 164.0 | 3 | 0.00 |
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Sendo | E-commerce | Jan 2022 | 231.0 | 200 | 126 | 91.0 | 162.0 | 4 | 0.00 |
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Lazada | E-commerce | Dec 2021 | 241.5 | 196 | 136 | 98.0 | 168.0 | 1 | 0.00 |
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Shopee | E-commerce | Dec 2021 | 238.0 | 199 | 133 | 101.5 | 168.0 | 1 | 1.00 |
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Tiki | E-commerce | Dec 2021 | 234.5 | 206 | 129 | 94.5 | 166.3 | 3 | 0.00 |
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Sendo | E-commerce | Dec 2021 | 231.0 | 203 | 126 | 91.0 | 162.8 | 4 | 0.00 |
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Lazada | E-commerce | Nov 2021 | 241.5 | 203 | 133 | 98.0 | 168.9 | 1 | 1.00 |
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Shopee | E-commerce | Nov 2021 | 238.0 | 196 | 136 | 101.5 | 168.0 | 2 | -1.00 |
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Tiki | E-commerce | Nov 2021 | 234.5 | 206 | 129 | 94.5 | 166.3 | 3 | 0.00 |
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Sendo | E-commerce | Nov 2021 | 231.0 | 199 | 126 | 91.0 | 161.9 | 4 | 0.00 |
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Shopee | E-commerce | Oct 2021 | 241.5 | 199 | 133 | 101.5 | 168.9 | 1 | 0.00 |
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Lazada | E-commerce | Oct 2021 | 238.0 | 196 | 136 | 98.0 | 167.1 | 2 | 0.00 |
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Tiki | E-commerce | Oct 2021 | 234.5 | 203 | 129 | 94.5 | 165.4 | 3 | 0.00 |
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Sendo | E-commerce | Oct 2021 | 231.0 | 206 | 126 | 91.0 | 163.6 | 4 | 0.00 |
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Shopee | E-commerce | Sep 2021 | 241.5 | 196 | 136 | 101.5 | 168.9 | 1 | 0.00 |
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Lazada | E-commerce | Sep 2021 | 238.0 | 199 | 133 | 98.0 | 167.1 | 2 | 0.00 |
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Tiki | E-commerce | Sep 2021 | 234.5 | 203 | 129 | 94.5 | 165.4 | 3 | 0.00 |
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Sendo | E-commerce | Sep 2021 | 231.0 | 206 | 126 | 91.0 | 163.6 | 4 | 0.00 |
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Shopee | E-commerce | Aug 2021 | 241.5 | 196 | 136 | 101.5 | 168.9 | 1 | 0.00 |
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Lazada | E-commerce | Aug 2021 | 238.0 | 199 | 133 | 98.0 | 167.1 | 2 | 0.00 |
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Tiki | E-commerce | Aug 2021 | 234.5 | 203 | 129 | 94.5 | 165.4 | 3 | 0.00 |
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Sendo | E-commerce | Aug 2021 | 231.0 | 206 | 126 | 91.0 | 163.6 | 4 | 0.00 |
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Shopee | E-commerce | Jul 2021 | 241.5 | 206 | 136 | 101.5 | 171.5 | 1 | 0.00 |
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Lazada | E-commerce | Jul 2021 | 238.0 | 196 | 133 | 98.0 | 166.3 | 2 | 0.00 |
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Tiki | E-commerce | Jul 2021 | 234.5 | 199 | 129 | 94.5 | 164.5 | 3 | -1.00 |
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Sendo | E-commerce | Jul 2021 | 231.0 | 203 | 126 | 91.0 | 162.8 | 4 | 0.00 |
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Shopee | E-commerce | Jun 2021 | 241.5 | 199 | 136 | 101.5 | 169.8 | 1 | 0.00 |
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Tiki | E-commerce | Jun 2021 | 234.5 | 206 | 129 | 94.5 | 166.3 | 2 | 1.00 |
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Lazada | E-commerce | Jun 2021 | 238.0 | 196 | 133 | 98.0 | 166.3 | 2 | 0.00 |
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Sendo | E-commerce | Jun 2021 | 231.0 | 206 | 126 | 91.0 | 163.6 | 4 | 0.00 |
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Shopee | E-commerce | May 2021 | 241.5 | 196 | 136 | 101.5 | 168.9 | 1 | 0.00 |
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Lazada | E-commerce | May 2021 | 238.0 | 199 | 133 | 98.0 | 167.1 | 2 | 0.00 |
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Tiki | E-commerce | May 2021 | 234.5 | 206 | 129 | 94.5 | 166.3 | 3 | 0.00 |
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Sendo | E-commerce | May 2021 | 231.0 | 203 | 126 | 91.0 | 162.8 | 4 | 0.00 |
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Shopee | E-commerce | Apr 2021 | 241.5 | 199 | 136 | 101.5 | 169.8 | 1 | 0.00 |
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Lazada | E-commerce | Apr 2021 | 238.0 | 196 | 133 | 98.0 | 166.3 | 2 | 0.00 |
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Tiki | E-commerce | Apr 2021 | 234.5 | 203 | 129 | 94.5 | 165.4 | 3 | 0.00 |
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Sendo | E-commerce | Apr 2021 | 231.0 | 206 | 126 | 91.0 | 163.6 | 4 | 0.00 |
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Shopee | E-commerce | Mar 2021 | 241.5 | 203 | 136 | 101.5 | 170.6 | 1 | 0.00 |
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Lazada | E-commerce | Mar 2021 | 238.0 | 206 | 133 | 94.5 | 168.0 | 2 | 0.00 |
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Tiki | E-commerce | Mar 2021 | 234.5 | 196 | 129 | 98.0 | 164.5 | 3 | 0.00 |
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Sendo | E-commerce | Mar 2021 | 231.0 | 199 | 126 | 91.0 | 161.9 | 4 | 0.00 |
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Shopee | E-commerce | Feb 2021 | 206.5 | 168 | 78 | 58.5 | 127.8 | 1 | 0.00 |
 |
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Lazada | E-commerce | Feb 2021 | 203.0 | 177 | 76 | 54.0 | 127.5 | 2 | 2.00 |
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Tiki | E-commerce | Feb 2021 | 199.5 | 174 | 74 | 57.0 | 126.1 | 3 | -1.00 |
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Sendo | E-commerce | Feb 2021 | 196.0 | 171 | 72 | 55.5 | 123.6 | 4 | -1.00 |
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Shopee | E-commerce | Jan 2021 | 242.0 | 196 | 137 | 102.0 | 169.0 | 1 | 2.00 |
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Tiki | E-commerce | Jan 2021 | 234.5 | 203 | 129 | 98.0 | 166.3 | 2 | -1.00 |
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Sendo | E-commerce | Jan 2021 | 238.0 | 206 | 126 | 91.0 | 165.4 | 3 | -1.00 |
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Lazada | E-commerce | Jan 2021 | 231.0 | 200 | 133 | 95.0 | 165.0 | 4 | 0.00 |
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Tiki | E-commerce | Dec 2020 | 112.0 | 98 | 59 | 42.0 | 77.9 | 1 | 2.00 |
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Sendo | E-commerce | Dec 2020 | 108.5 | 101 | 56 | 38.5 | 76.1 | 2 | 0.00 |
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Shopee | E-commerce | Dec 2020 | 119.0 | 0 | 66 | 49.0 | 58.6 | 3 | -2.00 |
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Lazada | E-commerce | Dec 2020 | 115.5 | 0 | 63 | 45.5 | 56.0 | 4 | -3.00 |
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Shopee | E-commerce | Nov 2020 | 119.0 | 95 | 67 | 49.0 | 82.0 | 1 | 0.00 |
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Sendo | E-commerce | Nov 2020 | 115.5 | 101 | 56 | 45.5 | 79.6 | 2 | 2.00 |
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Tiki | E-commerce | Nov 2020 | 112.0 | 98 | 59 | 42.0 | 77.9 | 3 | 0.00 |
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Lazada | E-commerce | Nov 2020 | 109.0 | 91 | 63 | 39.0 | 75.0 | 4 | -2.00 |
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Lazada | E-commerce | Oct 2020 | 116.0 | 102 | 67 | 46.0 | 82.0 | 1 | 1.00 |
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Shopee | E-commerce | Oct 2020 | 119.0 | 98 | 63 | 49.0 | 82.3 | 1 | 0.00 |
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Tiki | E-commerce | Oct 2020 | 112.0 | 95 | 60 | 42.0 | 77.0 | 3 | 0.00 |
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Sendo | E-commerce | Oct 2020 | 109.0 | 91 | 56 | 39.0 | 74.0 | 4 | 0.00 |
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Shopee | E-commerce | Sep 2020 | 45.5 | 38 | 21 | 17.5 | 30.6 | 1 | 0.00 |
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Lazada | E-commerce | Sep 2020 | 42.0 | 28 | 24 | 14.0 | 27.1 | 2 | 0.00 |
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Tiki | E-commerce | Sep 2020 | 38.5 | 31 | 17 | 10.5 | 24.5 | 3 | 0.00 |
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Sendo | E-commerce | Sep 2020 | 35.0 | 35 | 14 | 7.0 | 22.8 | 4 | 0.00 |
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Shopee | E-commerce | Aug 2020 | 42.0 | 38 | 21 | 17.5 | 29.8 | 1 | 0.00 |
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Lazada | E-commerce | Aug 2020 | 45.5 | 28 | 24 | 14.0 | 28.0 | 2 | 0.00 |
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Tiki | E-commerce | Aug 2020 | 38.5 | 35 | 17 | 10.5 | 25.4 | 3 | 0.00 |
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Sendo | E-commerce | Aug 2020 | 35.0 | 32 | 14 | 7.0 | 22.0 | 4 | 0.00 |
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Shopee | E-commerce | Jul 2020 | 46.0 | 39 | 25 | 18.0 | 32.0 | 1 | 0.00 |
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Lazada | E-commerce | Jul 2020 | 42.0 | 35 | 21 | 14.0 | 28.0 | 2 | 0.00 |
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Tiki | E-commerce | Jul 2020 | 39.0 | 32 | 18 | 11.0 | 25.0 | 3 | 0.00 |
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Sendo | E-commerce | Jul 2020 | 35.0 | 28 | 14 | 7.0 | 21.0 | 4 | -1.00 |
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Shopee | E-commerce | Jun 2020 | 45.5 | 38 | 24 | 17.5 | 31.5 | 1 | 0.00 |
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Lazada | E-commerce | Jun 2020 | 42.0 | 28 | 21 | 14.0 | 26.0 | 2 | 1.00 |
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Sendo | E-commerce | Jun 2020 | 35.0 | 35 | 14 | 11.0 | 24.0 | 3 | 1.00 |
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Tiki | E-commerce | Jun 2020 | 39.0 | 32 | 18 | 7.0 | 24.0 | 3 | 0.00 |
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Shopee | E-commerce | May 2020 | 45.5 | 38 | 21 | 17.5 | 30.6 | 1 | 0.00 |
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Lazada | E-commerce | May 2020 | 42.0 | 35 | 17 | 10.5 | 26.3 | 2 | 0.00 |
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Tiki | E-commerce | May 2020 | 38.5 | 28 | 14 | 14.0 | 23.6 | 3 | -1.00 |
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Sendo | E-commerce | May 2020 | 35.0 | 31 | 10 | 7.0 | 21.0 | 4 | 0.00 |
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Shopee | E-commerce | Apr 2020 | 45.5 | 38 | 24 | 17.5 | 31.5 | 1 | 0.00 |
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Tiki | E-commerce | Apr 2020 | 42.0 | 31 | 21 | 14.0 | 27.1 | 2 | 1.00 |
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Lazada | E-commerce | Apr 2020 | 38.5 | 28 | 17 | 10.5 | 23.6 | 3 | -2.00 |
|
|
|
Sendo | E-commerce | Apr 2020 | 35.0 | 35 | 14 | 7.0 | 22.8 | 4 | 0.00 |
|
|
|
Shopee | E-commerce | Mar 2020 | 45.5 | 35 | 21 | 17.5 | 29.8 | 1 | 1.00 |
|
|
|
Lazada | E-commerce | Mar 2020 | 38.5 | 38 | 14 | 10.5 | 25.4 | 2 | 2.00 |
|
|
|
Tiki | E-commerce | Mar 2020 | 42.0 | 0 | 4 | 14.0 | 15.0 | 3 | 0.00 |
|
|
|
Sendo | E-commerce | Mar 2020 | 35.0 | 0 | 0 | 7.0 | 10.5 | 4 | 0.00 |
|
|
|
Lazada | E-commerce | Feb 2020 | 38.5 | 33 | 8 | 4.5 | 21.0 | 1 | 1.00 |
|
|
|
Shopee | E-commerce | Feb 2020 | 45.5 | 0 | 14 | 7.5 | 16.8 | 2 | -1.00 |
|
|
|
Tiki | E-commerce | Feb 2020 | 42.0 | 0 | 12 | 6.0 | 15.0 | 3 | -1.00 |
|
|
|
Sendo | E-commerce | Feb 2020 | 35.0 | 0 | 10 | 3.0 | 12.0 | 4 | -1.00 |
 |
|
|
Shopee | E-commerce | Jan 2020 | 45.5 | 24 | 14 | 7.5 | 22.8 | 1 | 3.00 |
|
|
|
Tiki | E-commerce | Jan 2020 | 42.0 | 30 | 12 | 6.0 | 22.5 | 2 | -1.00 |
|
|
|
Sendo | E-commerce | Jan 2020 | 38.5 | 33 | 8 | 3.0 | 20.6 | 3 | 0.00 |
|
|
|
Lazada | E-commerce | Jan 2020 | 35.0 | 27 | 10 | 4.5 | 19.1 | 4 | 0.00 |
|
|
|
Tiki | E-commerce | Dec 2019 | 42.0 | 30 | 10 | 6.0 | 22.0 | 1 | 2.00 |
|
|
|
Lazada | E-commerce | Dec 2019 | 38.5 | 27 | 12 | 4.5 | 20.5 | 2 | 2.00 |
|
|
|
Sendo | E-commerce | Dec 2019 | 35.0 | 33 | 8 | 3.0 | 19.8 | 3 | -1.00 |
|
|
|
Shopee | E-commerce | Dec 2019 | 45.5 | 5 | 14 | 7.5 | 18.0 | 4 | -3.00 |
|
|
|
Shopee | E-commerce | Nov 2019 | 57.8 | 33 | 18 | 9.8 | 29.6 | 1 | 0.00 |
|
|
|
Sendo | E-commerce | Nov 2019 | 54.3 | 42 | 12 | 5.3 | 28.4 | 2 | 0.00 |
|
|
|
Tiki | E-commerce | Nov 2019 | 50.8 | 36 | 16 | 8.3 | 27.8 | 3 | 0.00 |
|
|
|
Lazada | E-commerce | Nov 2019 | 47.3 | 30 | 14 | 6.8 | 24.5 | 4 | -1.00 |
|
|
 |
Adayroi | E-commerce | Nov 2019 | 43.8 | 39 | 10 | 3.8 | 24.1 | 5 | 0.00 |
|
|
|
Shopee | E-commerce | Oct 2019 | 57.8 | 39 | 18 | 9.8 | 31.1 | 1 | 0.00 |
|
|
|
Sendo | E-commerce | Oct 2019 | 50.8 | 42 | 14 | 5.3 | 28.0 | 2 | 3.00 |
|
|
|
Tiki | E-commerce | Oct 2019 | 54.3 | 33 | 16 | 8.3 | 27.9 | 3 | -1.00 |
|
|
|
Lazada | E-commerce | Oct 2019 | 47.3 | 30 | 12 | 6.8 | 24.0 | 4 | 0.00 |
|
|
|
Adayroi | E-commerce | Oct 2019 | 43.8 | 36 | 10 | 3.8 | 23.4 | 5 | -1.00 |
|
|
|
Shopee | E-commerce | Sep 2019 | 57.8 | 42 | 18 | 9.8 | 31.9 | 1 | 0.00 |
|
|
|
Tiki | E-commerce | Sep 2019 | 54.3 | 33 | 16 | 8.3 | 27.9 | 2 | 1.00 |
|
|
|
Lazada | E-commerce | Sep 2019 | 50.8 | 36 | 14 | 6.8 | 26.9 | 3 | 1.00 |
|
|
|
Adayroi | E-commerce | Sep 2019 | 43.8 | 39 | 10 | 3.8 | 24.1 | 4 | 1.00 |
|
|
|
Sendo | E-commerce | Sep 2019 | 47.3 | 30 | 12 | 5.3 | 23.6 | 5 | -3.00 |
|
|
|
Shopee | E-commerce | Aug 2019 | 70.0 | 45 | 22 | 12.0 | 37.3 | 1 | 0.00 |
|
|
|
Sendo | E-commerce | Aug 2019 | 66.5 | 51 | 20 | 9.0 | 36.6 | 2 | 3.00 |
|
|
|
Tiki | E-commerce | Aug 2019 | 63.0 | 36 | 18 | 10.5 | 31.9 | 3 | -1.00 |
|
|
|
Lazada | E-commerce | Aug 2019 | 59.5 | 42 | 16 | 7.5 | 31.3 | 4 | -3.00 |
|
|
|
Adayroi | E-commerce | Aug 2019 | 56.0 | 48 | 14 | 6.0 | 31.0 | 5 | -2.00 |
|
 |
 |
Lotte.vn | E-commerce | Aug 2019 | 52.5 | 39 | 12 | 4.5 | 27.0 | 6 | 0.00 |
|
|
|
Shopee | E-commerce | Jul 2019 | 82.3 | 57 | 26 | 12.8 | 44.5 | 1 | 0.00 |
|
|
|
Tiki | E-commerce | Jul 2019 | 78.8 | 54 | 24 | 14.3 | 42.8 | 2 | 0.00 |
|
|
|
Adayroi | E-commerce | Jul 2019 | 75.3 | 48 | 22 | 11.3 | 39.1 | 3 | 0.00 |
|
|
|
Lazada | E-commerce | Jul 2019 | 71.8 | 51 | 20 | 9.8 | 38.1 | 4 | 0.00 |
|
|
|
Sendo | E-commerce | Jul 2019 | 64.8 | 60 | 16 | 6.8 | 36.9 | 5 | 0.00 |
| Thời gian |
| Growth | Rank | Brand | Brand name | Ngành hàng | Thời gian | Brand Mention Score | Sentiment Score | Buzz Score | Audience Scale Score | YMI Score | YMI Rank | Growth' |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
Shopee | E-commerce | 2022 | 241.5 | 90 | 78 | 99.0 | 127.1 | 1 | 1.00 |
|
|
|
Lazada | E-commerce | 2022 | 238.0 | 96 | 76 | 96.8 | 126.9 | 2 | 2.00 |
|
|
|
Tiki | E-commerce | 2022 | 234.5 | 94 | 74 | 94.5 | 124.4 | 3 | 3.00 |
|
|
|
Tiktok Shop | E-commerce | 2022 | 231.0 | 92 | 72 | 92.3 | 121.9 | 4 | |
 |
|
|
Sendo | E-commerce | 2022 | 227.5 | 99 | 70 | 90.0 | 121.6 | 5 | 4.00 |
|
|
|
Shopee | E-commerce | 2021 | 241.5 | 196 | 136 | 101.5 | 168.9 | 1 | 0.00 |
|
|
|
Lazada | E-commerce | 2021 | 238.0 | 199 | 133 | 98.0 | 167.1 | 2 | 0.00 |
|
|
|
Tiki | E-commerce | 2021 | 234.5 | 206 | 129 | 94.5 | 166.3 | 3 | -1.00 |
|
|
|
Sendo | E-commerce | 2021 | 231.0 | 203 | 126 | 91.0 | 162.8 | 4 | 0.00 |
|
|
|
Shopee | E-commerce | 2020 | 119.0 | 94 | 66 | 49.0 | 82.3 | 1 | 0.00 |
|
|
|
Tiki | E-commerce | 2020 | 116.0 | 102 | 60 | 46.0 | 81.0 | 2 | 0.00 |
|
|
|
Sendo | E-commerce | 2020 | 112.0 | 98 | 56 | 42.0 | 77.0 | 3 | 0.00 |
| Thời gian |
Phương pháp xếp hạng
Xếp hạng theo tháng và theo ngành hàng với các vị trí đang dẫn đầu xu thế và hiệu suất hoạt động tổng thể trên mạng xã hội của gần 40 Thương hiệu. Đo lường so sánh hiệu quả truyền thông của các Thương hiệu theo các chỉ số: Brand Mention Score, Sentiment Index, Buzz Score và Audience Scale Score. Các Thương hiệu xuất hiện trong bảng xếp hạng đều phải thỏa tiêu chí đạt chỉ số Sentiment dương. Số liệu trong BXH được thống kê từ công cụ SocialHeat của YouNet Media.
Brand Mention Score
Mức độ liên quan đến Thương hiệu trong các cuộc thảo luận (dựa trên lượng thảo luận có nhắc đến tên Thương hiệu)
Sentiment Index
Mức độ yêu thích Thương hiệu/Chiến dịch của người dùng trên social media (dựa trên hệ số thảo luận tích cực & tiêu cực trên social media)
Total Buzz Score
Lượng thảo luận về Thương hiệu/Chiến dịch trên social media (dựa trên tổng thảo luận được tạo ra)
Audience Scale Score
Độ phủ của thông điệp mà Thương hiệu/Chiến dịch truyền thông đến người dùng mạng xã hội (dựa trên lượng audience thực tế tạo nên thảo luận)